According to the fashion house, only 100 pairs of “extra destroyed” sneakers will be available to buy for $1,850.
“Luxury brand, Balenciaga has unveiled a new campaign promoting a series of roughed-up sneakers at an expensive price.
According to the fashion house, only 100 pairs of “extra destroyed” sneakers will be available to buy for $1,850 (N1,091,500).
“But the non-limited edition, and less roughed-up versions, are being sold on the Balenciaga website for $495 and $625, depending on the specific style.
In a press release, the Paris-based brand said that the campaign photos show the shoes “extremely worn, marked up, and dirtied.”
Balenciaga selling destroyed sneakers for N1m (Photos)
It said the still-life portraits “suggest that Paris Sneaker are meant to be worn for a lifetime” — a point that feels especially relevant amid growing conversations around the fast fashion industry and the impact of overconsumption on the planet.
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